Clear Space
To maintain visual clarity and brand integrity, always preserve adequate clear space around the logo. This space prevents visual clutter and ensures maximum visibility and impact. No text, graphics, or other elements should appear within the defined clear space area. The minimum clear space is determined by the height of the logo’s core element and must be respected across all applications.
Vertical Logo
The vertical logo variation is the primary and most recognizable format of the brand mark. It is designed for balanced compositions where vertical alignment enhances visual hierarchy. This version should be used in layouts with limited horizontal space or when a centered, stacked presentation is required.
Horizontal Logo
The horizontal logo variation is ideal for wide layouts such as website headers, banners, and signage. It provides a streamlined appearance while maintaining strong brand recognition. This version should be used when horizontal space is available and a compact visual flow is preferred.
Symbol Logo
The symbol logo is a simplified brand mark used for compact spaces and digital applications such as social media icons, favicons, and app interfaces. It reinforces brand recognition while maintaining clarity at small sizes. The symbol should never replace the full logo in primary brand communications unless space is limited.
